OWNER: pictureline

ARCHITECT: Gould+ Architects

SIZE: 23,000 SF

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Pictureline is a high-end camera retail store located in the Granary District of Salt Lake City, UT. Opened in 1989, Pictureline has outgrown the location.

This new 23,000 SF addition sits adjacent to the main Pictureline building and features a large, open space on the top level that will be used for classes and demonstrations. The plans called for tall, expensive windows that are completely clear to allow the purest, north-facing light into the building. Additionally, the south wall was painted with high-quality, exceptionally white paint. The first level has a vault for camera equipment and a warehouse that will use to prepare items for shipping.

This project was completed within one year.